Coupang Only Festa
Industry
Brand Promotion
Project Scope
Visual Identity Design, Application Design
쿠팡 온리 페스타는 쿠팡의 PL 전문 법인인 CPLB의 대표 행사입니다. 케이스 크리에이티브는 이번 페스타의 비주얼 디자인 전반을 총괄했습니다. 국문 타이틀 로고와 슬로건 개발을 시작으로, 다채로운 카테고리와 제품군을 아우르는 '페이퍼 콜라주' 콘셉트의 키비주얼을 연출했습니다. 이를 바탕으로 현장 오프라인 제작물부터 온·오프라인 홍보 그래픽, 영상 디자인까지 행사의 비주얼 아이덴티티를 일관되게 구축했습니다.
Coupang Only Festa is the flagship event of CPLB, Coupang's private-label subsidiary. Case-creative directed the overall visual design for the festival. Beginning with the Korean title logo and slogan, we developed a key visual around a 'paper collage' concept to seamlessly encapsulate a diverse range of product categories. Building on this visual framework, we established a consistent visual identity across all touchpoints, including on-site physical assets, online and offline promotional graphics, and video design.
Coupang Only Festa
Year: 2026
Client: Coupang, CPLB, FM Communications
Project Lead: Seo Myunghwa
Project Management: Park Sehee, Choi Aone
Case-creative
Art Direction: Joo wonsik
Graphic Design and Application: Lim eunji, Kim nayeon
Motion and Sound: Kim nayeon, Kim yewon
Design Assistant: Kim yewon
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Photography: Catalogue One
Year: 2026
Client: Coupang, CPLB, FM Communications
Project Lead: Seo Myunghwa
Project Management: Park Sehee, Choi Aone
Case-creative
Art Direction: Joo wonsik
Graphic Design and Application: Lim eunji, Kim nayeon
Motion and Sound: Kim nayeon, Kim yewon
Design Assistant: Kim yewon
-
Photography: Catalogue One
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