Caffeinated Workspace
Brand Identity and Space Design
Brand Identity and Space Design
Industry
Cafe/Workspace
Cafe/Workspace
Project Scope
Brand Identity Design, Space Design, Application Design
Brand Identity Design, Space Design, Application Design
카페네이티드워크스페이스(CfW)는 ’일하기 좋은 카페’라는 콘셉트로 브랜딩된 공간입니다.
케이스 크리에이티브는 본 프로젝트에서 브랜드 아이덴티티와 공간 디자인 전반을 담당했습니다. 심볼 디자인에는 ’집중’을 핵심 키워드로 설정하여, 카페이면서도 업무에 몰입할 수 있는 워크플레이스로서의 정체성을 시각적으로 표현했습니다. 비주얼 모티프 또한 심볼의 반복되는 조형 언어를 확장해 적용함으로써, 공간 전반에 일관된 브랜드 경험을 구축했습니다.
케이스 크리에이티브는 본 프로젝트에서 브랜드 아이덴티티와 공간 디자인 전반을 담당했습니다. 심볼 디자인에는 ’집중’을 핵심 키워드로 설정하여, 카페이면서도 업무에 몰입할 수 있는 워크플레이스로서의 정체성을 시각적으로 표현했습니다. 비주얼 모티프 또한 심볼의 반복되는 조형 언어를 확장해 적용함으로써, 공간 전반에 일관된 브랜드 경험을 구축했습니다.
Caffeinated Workspace(CfW) is a branded space built around the concept of a “café designed for focused work.”
Case Creative was responsible for the overall brand identity and spatial design of the project. The symbol was developed around the key concept of “focus,” visually expressing the identity of the space as a workplace where one can remain deeply engaged while enjoying the atmosphere of a café. The visual motifs were extended from the symbol’s repeating geometric forms, establishing a cohesive and consistent visual language throughout the space.
Case Creative was responsible for the overall brand identity and spatial design of the project. The symbol was developed around the key concept of “focus,” visually expressing the identity of the space as a workplace where one can remain deeply engaged while enjoying the atmosphere of a café. The visual motifs were extended from the symbol’s repeating geometric forms, establishing a cohesive and consistent visual language throughout the space.
CfW BI and Space Design
Year: 2024
Client: Caffeinated Workspace
Case-creative
Creative Direction: Joo wonsik, Jo inhyuk
BI & Applicaion Design: Lim eunji, Lee jiyeong
Space Design: Jo inhyuk, OSO-studio
Photograph: Jeon karam
Year: 2024
Client: Caffeinated Workspace
Case-creative
Creative Direction: Joo wonsik, Jo inhyuk
BI & Applicaion Design: Lim eunji, Lee jiyeong
Space Design: Jo inhyuk, OSO-studio
Photograph: Jeon karam
Case-Creative Ⓒ All Rights Reserved
