BPM Lifting Club
Brand Identity Design
Brand Identity Design
Industry
Sports, Lifestyle
Sports, Lifestyle
Project Scope
Brand Identity Design, Concept,
Key Visual, Application Design
Brand Identity Design, Concept,
Key Visual, Application Design
BPM Lifting Club은 템포(BPM)에 맞춰 운동 리듬을 조절하고, 내 심박수(BPM)를 체크하며 운동 강도를 설정하는 프리미엄 리프팅 클럽입니다.
이번 프로젝트에서 케이스는 일정한 박자에 맞춰 움직이는 ‘박동과 리듬‘의 이미지를 로고와 비주얼 언어로 담아냈습니다. 브랜드 경험을 구성하는 주요 어플리케이션 디자인과 제작을 맡아 진행했습니다.
BPM Lifting Club is a premium lifting club that designs weight training around quantified rhythms, such as musical tempo and individual heart rate. Case-Creative visualized the sense of heartbeat and rhythm moving to a steady beat through the logo and visual language, and contributed to the design and production of brand applications that shape the overall brand experience.
BPM Lifting Club
Brand Identity Design
Brand Identity Design
Year: 2025
Client: BPM Lifting Club
Art Direction: Joo Wonsik
Graphic Design: Lim Eunji
Design Assistant: Lee Jeongeum
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Interior Design: BY SEOG BE SEOG
Client: BPM Lifting Club
Art Direction: Joo Wonsik
Graphic Design: Lim Eunji
Design Assistant: Lee Jeongeum
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Interior Design: BY SEOG BE SEOG
