Trugi
Brand Identity Design
Brand Identity Design
Industry
Finance
Finance
Project Scope
Brand Identity Design, Concept,
Guidelines, Application Design
Brand Identity Design, Concept,
Guidelines, Application Design
Trugi는 나이지리아에 오픈한 코인 거래소입니다. 금융권의 신뢰감과 안정성을 바탕으로 상승과 성장을 상징하는 ‘사스트루기’를 핵심 디자인 모티브로 설정했습니다. 이를 로고와 비주얼 언어로 확장하여 브랜드의 성장 가능성과 미래지향적인 이미지를 시각적으로 표현하고, 일관된 브랜드 아이덴티티를 구축했습니다.
This project focuses on developing the brand identity for a cryptocurrency exchange launched in Nigeria. Rooted in the trust and stability of the financial sector, the identity takes an ascending stroke as its core design motif, symbolizing growth and upward momentum. This motif extends across the logo and visual language, expressing the brand’s growth potential and forward-looking vision while establishing a cohesive brand identity.
Year: 2025
Client: Trugi
Art Direction: Joo wonsik
Graphic Design: Lim eunji, Lee jiyeong
Design Assistant: Lee Jeongeum
Case-Creative Ⓒ All Rights Reserved
Client: Trugi
Art Direction: Joo wonsik
Graphic Design: Lim eunji, Lee jiyeong
Design Assistant: Lee Jeongeum
Case-Creative Ⓒ All Rights Reserved
