OPNEG
Industry
Total Fashion Brand
Project Scope
Brand Naming, Brand Identity Design, Application Design
OPNEG is a domestic sneaker brand known for its distinctive outsole designs and vibrant color schemes. The brand offers a wide range of sneakers and has expanded into apparel items as well.
Case-creative developed OPNEG's brand name and identity design. To accommodate the diverse product designs, a neutral yet versatile logo was created. The meaning behind OPNEG reflects the brand's philosophy of continual growth.
OPNEG Brand Identity Design

2019
Client: Pharma season



Pharma season
Project Management:
Kim Hyung Woo

Case-creative
Brand naming: Joo wonsik
Art direction and design: Joo wonsik


Case-Creative​​​​​​​ Ⓒ ​​​​​​​All Rights Reserved

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