Gluwa

BI Strategy and Design

Gluwa
Brand Identity Renewal

Industry
Technology, Blockchain, Financial Service

Project Scope
Brand Strategy, Brand Design System,
Application Design, UXUI, Marketing Design

Gluwa Inc., headquartered in the United States, specializes in financial remittance and payment services. The company’s name is inspired by the 'Gloire,' the world’s first ironclad warship, symbolizing a transformative paradigm shift. This choice reflects Gluwa’s mission to establish the world’s first 'borderless financial platform.' Gluwa's mission is to deliver financial services to underserved populations in regions with inadequate financial infrastructure, and to provide economic support by converting high-interest loans into more affordable, lower-interest options.

In this brand identity development project, Case-Creative meticulously redefined and articulated Gluwa’s vision. We established the brand's core values and essence and developed a comprehensive design strategy based on these foundations. This encompassed creating a full range of brand design assets, including the logo, color system, iconography, illustrations, motion graphics, and typography. The consistent application of this design across various platforms—such as web and app interfaces, online and offline marketing materials, and internal communications—has successfully cultivated a distinctive and cohesive brand identity for Gluwa.

Gluwa Brand Identity Renewal

Year: 2021
Client: Gluwa Inc.

Gluwa
Project Lead: Oh Taelim, Lee Kyungsuk
Project Management: Koo Boncheol

Case-creative
Creative Direction: Joo wonsik
Brand Strategy: Joo wonsik
BI System Design: Joo wonsik, Woo jiwon
Design Application: Joo wonsik, Woo jiwon
Design Assistant: Kim Nayeon
Photograph: Jeon karam
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UI/UX Design: Jung hee
3D Film Making: Optical Studio, Cosmic-ray

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