Manta
Brand Identity Design
Brand Identity Design
Industry
IT, Contents Platform
IT, Contents Platform
Project Scope
Brand Identity Design, Application Design
Brand Identity Design, Application Design
Manta is a global webtoon platform owned and operated by RIDI Corporation. Manta is Korea's first webtoon subscription-based service, allowing members to read unlimited content in the app at a fixed price.
Case-creative developed the brand identity tailored to Manta's business strategy, a new brand under RIDI. As a newly established brand with no existing customer awareness, we aimed to visualize the service's core attributes intuitively through its identity. Drawing inspiration from the mysterious and colossal manta ray, as well as the Korean word meaning "many," we designed the initial letter M of the brand name to resemble the silhouette of a manta ray. The symbol and wordmark were crafted using bold, flowing curves to evoke a friendly imagery associated with cartoon services.
Manta Brand Identity Design
Year: 2021
Client: RIDI Corp.
RIDI Corp.
Project Management: Choi bongho
Case-creative
Art Direction and Design: Joo wonsik
Year: 2021
Client: RIDI Corp.
RIDI Corp.
Project Management: Choi bongho
Case-creative
Art Direction and Design: Joo wonsik
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