Goobne Playtown
Brand Flagship Store Design
Brand Flagship Store Design
Industry
F&B
F&B
Project Scope
Graphic Design, Application Design
Graphic Design, Application Design
Goobne's first flagship store, Goobne Playtown, is designed with the concept of "A new playground for everyone, open to all," reflecting its name, which means a space filled with fun content and events, and a community cultural space built together. Unlike many brands that operate pop-up stores filled with brand content for a short period or flagship stores centered around signature menu sales, Goobne Playtown offers a new customer experience by allowing Generation Z to directly utilize and fill the space, reflecting their lifestyle that values personal content.
Case-Creative developed the key visuals for the space in line with the concept of Goobne Playtown. Using the theme of Goobne friends visiting Playtown, we created various characters and graphics, producing humorous and interesting scenarios.
Goobne Playtown
Brand Flagship Store Design
2023
Client: GN FOOD
GN FOOD
Project Management: Kye yunsuk
Case-creative
Art Direction: Jo inhyuk
Graphic Design: Jo inhyuk, Lim eunji, Lee yullee
Photography: Lim eunji, Lee yullee
Brand Flagship Store Design
2023
Client: GN FOOD
GN FOOD
Project Management: Kye yunsuk
Case-creative
Art Direction: Jo inhyuk
Graphic Design: Jo inhyuk, Lim eunji, Lee yullee
Photography: Lim eunji, Lee yullee
Case-Creative Ⓒ All Rights Reserved
