Fall in Mercedes
Industry
Brand Promotion
Brand Promotion
Project Scope
Graphic Design, Illustration
Graphic Design, Illustration
The Mercedes-Benz Korea autumn event took place in October 2024 at Lotte Outlet Uiwang. The event, centered around the concept of outdoor camping, showcased Mercedes-Benz SUV models while offering various activities beyond just the vehicles.
Case-creative created an illustration graphic that became the key visual for the event. The concept of the illustration was "Autumn Camping with Mercedes-Benz," developed in a friendly and approachable style that would appeal to family-oriented visitors. The illustration was applied to the elevator zone and photo booth, as well as various materials, websites, and mobile pages, visualizing the identity of the event.
Gluwa Brand Identity Renewal
Year: 2024
Client: Mercedes-Benz Korea
FM Communications
Project Lead: Seo Myunghwa
Project Management: Lee Jun
Case-creative
Art Direction: Joo wonsik
Graphic Design: Kim Nayeon
Year: 2024
Client: Mercedes-Benz Korea
FM Communications
Project Lead: Seo Myunghwa
Project Management: Lee Jun
Case-creative
Art Direction: Joo wonsik
Graphic Design: Kim Nayeon
Case-Creative Ⓒ All Rights Reserved
