Hyundai x FIFA
VI & Design System
Industry
Mobility, Technology, Sports, Museum
Project Scope
Visual Identity Design, Graphic Design,
Design System, Application Design
현대자동차의 FIFA 월드컵 2026™ 스폰서십 디자인 시스템을 설계했습니다. 다양한 국가의 접점에서 일관되게 활용할 수 있도록 컬러, 패턴, 레이아웃, 제작 기준을 하나의 체계로 통합했으며, 이후 뉴욕에서 열린 FIFA Museum 특별전 「Legacies of Champions」로 확장 적용되었습니다.
We designed Hyundai Motor Company’s FIFA World Cup 2026™ sponsorship system for consistent use across countries and touchpoints. The system unified color, pattern, layout, and production standards, and was later extended into FIFA Museum’s special exhibition, “Legacies of Champions,” in New York. Under the direction of Hyundai Motor Company’s Brand Experience Design Team, case-creative contributed to graphic production.
Hyundai x FIFA
VI & Design System
Year: 2025 - 2026
Client: Hyundai Motor Company
Hyundai Motor Company
Project Management: Brand Promotion Team, Yang Hyejin
Creative Direction: Brand Experience Design Team, Lee Deukgyu, Woo Youngkyung
Case-creative
Art Direction: Joo wonsik
BI System Design: Choi Juhyun, Lim eunji, Kim nayeon, Lee jiyoung
Design Assistant: Lee Jeongeum
Image Source: Hyundai Motor Company
Case-Creative Ⓒ All Rights Reserved
VI & Design System
Year: 2025 - 2026
Client: Hyundai Motor Company
Hyundai Motor Company
Project Management: Brand Promotion Team, Yang Hyejin
Creative Direction: Brand Experience Design Team, Lee Deukgyu, Woo Youngkyung
Case-creative
Art Direction: Joo wonsik
BI System Design: Choi Juhyun, Lim eunji, Kim nayeon, Lee jiyoung
Design Assistant: Lee Jeongeum
Image Source: Hyundai Motor Company
Case-Creative Ⓒ All Rights Reserved
