Hyundai x FIFA
Industry
Mobility, Technology, Sports, Event
Project Scope
Graphic Guideline Design, Signage Design, Application Design
현대자동차의 FIFA 월드컵 2026™ 스폰서십 방향성을 바탕으로, 글로벌 접점에서 효율적으로 적용 가능한 POS 가이드라인을 체계화했습니다. 제작 기준과 레이아웃 구조를 표준화하여 현장 적용성을 확보했으며, 뉴욕 FIFA Museum 특별전 「Legacies of Champions」의 전시 사이니지 디자인을 담당하여 오프라인 공간에서의 브랜딩 실행 완성도를 높였습니다.
Based on Hyundai Motor’s FIFA World Cup 2026™ sponsorship direction, we developed a systematic POS guideline for efficient implementation across global touchpoints. By standardizing production specifications and layout structures, we ensured seamless field applicability. Additionally, we designed the exhibition signage for the FIFA Museum special exhibition "Legacies of Champions" in New York, elevating the brand execution quality in the physical space.
Hyundai x FIFA
Year: 2025 - 2026
Client: Hyundai Motor Company
Hyundai Motor Company
Project Management: Brand Promotion Team, Yang hyejin
Creative Direction: Brand Experience Design Team, Lee deukgyu, Woo youngkyung
Case-creative
Art Direction: Joo wonsik
Graphic Design: Choi joohyun, Lim eunji, Kim nayeon, Lee jiyoung
Design Assistant: Lee jeongeum
Image Source: Hyundai Motor Company
Case-Creative Ⓒ All Rights Reserved
Year: 2025 - 2026
Client: Hyundai Motor Company
Hyundai Motor Company
Project Management: Brand Promotion Team, Yang hyejin
Creative Direction: Brand Experience Design Team, Lee deukgyu, Woo youngkyung
Case-creative
Art Direction: Joo wonsik
Graphic Design: Choi joohyun, Lim eunji, Kim nayeon, Lee jiyoung
Design Assistant: Lee jeongeum
Image Source: Hyundai Motor Company
Case-Creative Ⓒ All Rights Reserved
